Google – NEO (ARG)

Overview

Project Date: 2012-07-11

An alternate-reality game designed to introduce Google's new driverless car to the public, and to reward plucky online detectives for their creativity. Players are asked to help solve the mystery of the cars vanishing creator.

This ARG campaign was the brainchild of VFS Digital Design student Saadi Alkouatli. The lovely Lynn Sternberger and I wrote, and helped design, the puzzles, content, and process of this alternate reality game.